SEO for Beginners: An Introduction CHAPTER 1


SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work.

Key SEO success factors include optimizing the search experience, creating content for people (not search engines).


    Are you new to SEO? Do you wonder how it works and what matters most? You’re at the right place!

    • What is SEO?

    Search engine optimization (SEO) is a process of improving positions in organic (non-paid) search results in search engines. The higher the website is, the more people see it.
    • Many factors impact your SEO success, including:

    • Technical: This includes anything that affects the performance of, visibility of, or how search engines access your site. This includes indexing and crawling, schema, page speed, site structure, URL structure, and much more.
    • On-page: This is your content – both what is visible to users on your webpages (text, images, video, or audio), as well as elements that are only visible to search engines (HTML tags, structured data).
    • Off-page: This is anything that’s not on your site. Ultimately, off-page factors are about growing and demonstrating your website’s authority, relevance, and trust and building an audience. Think link building, social media marketing, PPC marketing, reviews, and user-generated content.
    In this chapter, we’ll start exploring the world of SEO in three of the most important areas that will help set you up for success:
    Simply said, SEO is about running the right website for the right people. Yes That's  It Go To Home And Sleep: hahaha joking.

    Doing On-page (on-site) SEO means optimizing your website to affect the organic search results. It’s everything you can do on the website – from content optimization through technical aspects:
    • meta tags
    • headings
    • URL structure
    • image SEO
    • content
    • structured data
    • website size and speed
    … and many others. We deal with them in the 3rd chapter.
    Off-page (off-site) SEO covers all activities you can do to improve the website SEO authority through getting backlinks from other websites. There are many ways to get them:
    • email outreach
    • guest blogging
    • submissions
    • social media efforts
    • cooperation with influencers
    • writing valuable content, so people would love to link to your website.

    Top 7 On-Page SEO Analysis Tools 

    • Google Webmaster Guidelines
    • Basic principles:


    • Make pages primarily for users, not search engines.
    • Don't deceive your users.
    • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
    • Think about what makes your website unique, valuable, or engaging.
    • Things to avoid:

    • Automatically generated content
    • Participating in link schemes
    • Creating pages with little or no original content (i.e. copied from somewhere else)
    • Cloaking — the practice of showing the search engine crawlers different content than visitors.
    • Hidden text and links
    • Doorway pages — pages created to rank well for specific searches to funnel traffic to your website.
    • White Hat vs. Black Hat SEO

    Picture Credit-Mangools
    White hat SEO is a long-term strategy oriented to improve the user experience. Generally speaking, being a good guy in the world of SEO is considered the proper direction. 

    You don’t want to make Google your enemy.
    In the 2nd chapter, we will be discussing How search engines work

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