Digital Marketing - A Beginners Guide

Digital marketing, online marketing, internet advertising…whatever you call it, but it's the same thing marketing is simply marketing.

    • What is Digital Marketing?
    Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

    • Digital Marketing Assets

    Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online.
    Here are just a few examples:

    • Your website
    • Branded assets (logos, icons, acronyms, etc)
    • Video content (video ads, product demos, etc)
    • Images (infographics, product shots, company photos, etc)
    • Written content (blog posts, eBooks, product descriptions, testimonials, etc)
    • Online products or tools (SaaS, calculators, interactive content, etc)
    • Reviews
    • Social media pages
    As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!
    • How Does Digital Marketing Work?
    In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.
    But digital marketing has replaced most traditional marketing tactics because it's designed to reach today's consumers.
    • Digital Marketing Strategies
    The 7 big categories of online marketing are:
    1. Search engine optimization (SEO)
    2. Search engine marketing (SEM)
    3. Content marketing
    4. Social Media Marketing (SMM)
    5. Pay-per-click advertising (PPC)
    6. Affiliate marketing
    7. Email marketing

    • Conclusion

    Digital marketing is the marketing of the future.
    “Digital Marketing is all about connecting with people through digital media.”

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