What Are the Benefits of Digital Marketing - Help Grow Your Business



Are you ready to learn why digital marketing is the best strategy for companies of all sizes and industries?


I am writing this article on 22 June 2020 and the COVID-19 pandemic is still a major problem in this world and also in INDIA.


The COVID-19 crisis is rapidly reshaping the "what" and "how" of digital transformation agendas - for the better. Look how organizations are improving amid dramatic disruption

At the moment, virtually every job is more tech-enabled than it was a few months ago due to either remote work, changing customer needs, government restrictions, or a host of other factors. This is creating tech support needs at an unprecedented scale.
Organizations have been pressed to expand their support reach, utilizing everything from FAQs to chatbots to realtime collaboration with tech support personnel to allow customers and employees to be more empowered partners in resolving the issues they face. These techniques aren’t new, but the quantity and speed at which they’re being deployed are. This is marking what could be a positive re-set toward a coaching model of tech support. 
The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
The benefits of digital marketing include:

  • Global reach - a website allows you to find new markets and trade globally for only a small investment.



  • Lower cost - a properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.


  • Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.

  • Personalization - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

  • Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

  • Social currency - digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.

  • Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Key benefits
These measurements will allow you to:
  • use your digital marketing budget efficiently
  • make sales activity more effective by improving your conversion rates
  • choose the right channels to reach your target audience
  • make more effective campaign decisions
  • improve your return on investment


Advantages of Digital Marketing Over Traditional Marketing

Traditional marketing is the conventional modes of marketing that are being used since the beginning of advertisements and marketing. It includes:
  • Newspaper
  • Television
  • Radio
  • Flyers and Billboards
  • Telephone
  • Ads in Magazines
Whereas Digital Marketing platforms include:
  • Social media platforms like Facebook, Twitter, Instagram
  • Business networking site like LinkedIn
  • Blogs
  • Promotional ads via emails
  • Paid pop-ups
  • Advertising sites like YouTube
Digital marketing is more advanced and versatile than traditional marketing. 

Conclusion

Investing in digital marketing services can help your company or brand to earn more revenue, leads, and conversions.

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